Homeowner Fears and How to Manage Them

Crooks: Homeowners are afraid they will hire a crook. Almost every homeowner begins the remodeling process with baggage. If you watch television, read the newspaper, or listen to the radio, you will inevitably read or hear stories about unscrupulous building contractors. In these stories, some unsuspecting homeowner was taken advantage… Read More

Getting Bang for Your Buck – Marketing to Past Clients

Do you know where most of your business comes from? For most contractors, it comes from past clients. I have spoken to contractors who generate over 75% of new business comes from past client referrals. If this sounds familiar, I want you to think about putting more attention on these… Read More

I Don’t Do Competitive Bids

[caption id="attachment_667" align="alignleft" width="371"] a sign post with marketing and strategy on street like signs[/caption] Competitive bidding is not good for business. Besides the time spent doing an estimate for a job you may not get, there is an additional element that most homeowners are not aware of. The following… Read More

Inexpensive But Effective

Business has to be getting better. In many cases, it’s may be too good. I still hear stories of remodelers having work lined up months in advance. People take time to make decisions about large-scale remodeling projects. Don’t be caught without work during this lengthy decision process. Start gearing your… Read More

Above the Line, Below the Line

Many remodeling companies have experienced a great deal of growth in the last few years. Due to a economy strengthening, most companies have experienced an increase in job size, sales volume, and number of employees. With this increase in activity has come all the related responsibility and demands that accompany… Read More

Become a Trusted Home Advisor

Homeowners work with people they like and trust. The remodeling industry is built on this simple fact. For remodeling projects that last over several months, we are not only in their home for that amount of time, but we become privy to many home and family dynamics, and in some… Read More

The Client for Life

The economic downturn is ebbing into its 5th year, and while business is picking up, we need to understand and acknowledge that it has created a new economic order. Homeowners are taking a different approach to investing in their home. They are more cautious, and they have reason to be:… Read More

Recycling Houses

Believe it or note, a housing shortage is looming. That’s not common knowledge, but it’s coming. Consider the following: In July 2008, the U.S. Census Bureau released some incredible population projections. Take a look at these numbers: Projected increase of 135 million people (a 44% increase) in the U.S. by… Read More

Above & Beyond with Architects & Clients

With the nature of the remodel business, and customers demanding more for their home improvement dollars, it makes sense to duplicate what successful remodelers are doing working with existing customers and architects. I recently spoke to Dennis Allen, the principal partner of Allen Associates, a custom home building and remodeling… Read More

The Value of Good Advice

I recently received a call from a remodeler who was behind on his estimating. He said he had 16 estimates on his desk waiting to be completed. I was dumbfounded. I asked him if these were small projects that could be done quickly, and he said “no.” His average job… Read More