November 18, 2013

In my last post, I reviewed how opportunity buyers do not look at a remodeling company as a good investment. Why – because every year we start over! We don’t have clients call us back after a major remodel asking to do another one. Most homeowners won’t do more than 1 major remodeling project in their life. If they do, there will often be a 10-year wait until they call back asking about another project.

October 20, 2013

For those of you that have known me for a while, you might remember my participation several years ago in the Remodelers Guild. As a partner in the Guild, we were attempting to show remodeling contractors how to make their company a saleable asset. To make a long story short – we failed.

August 4, 2013

    1. Crooks: Homeowners are afraid they will hire a crook.

Almost every homeowner begins the remodeling process with baggage. If you watch television, read the newspaper, or listen to the radio, you will inevitably read or hear stories about unscrupulous building contractors. In these stories, some unsuspecting homeowner was taken advantage of and it cost them thousands of dollars. Homeowners don’t trust building contractors. They are afraid they will hire a crook, or, they fear that someone working with the contractor will get into their home and “rip them off.”

June 29, 2013

a sign post with marketing and strategy on street like signs

Competitive bidding is not good for business. Besides the time spent doing an estimate for a job you may not get, there is an additional element that most homeowners are not aware of. The following quote helps explain this: